ICN SQUID is a software tool aimed at helping small and medium sized companies address answer some of the most challenging questions likely to be facing them today, such as…
We asked our software developer and AI expert, Chamod Kalupahana, to answer our most common questions about our SQUID statistical attribution model and Markov Attribution that make up our model's…
ICN is pleased to announce a further upgrade of its SQUID software. ICN SQUID 3.2 goes live today and features further enhancements to the ‘input’ and ‘process’ elements of its digital…
Version 3.1 of ICN SQUID has been released today, with enhancements and improvements introduced across four key areas: Markov Attribution Time Decay: version 3.0 saw the introduction of the Markov…
Our mission at ICN SQUID is to remove doubt from marketing. By breaking down SQUID into its component parts, the whole system can be better understood. Our ‘IPO’ framework is…
ICN is delighted to announce another major new upgrade of its proprietary SQUID technology. Version 3 sees a major step forward in improving the quality of decision making data used,…
ICN are proud to announce the first SQUID update of 2025! This involves an enhancement to the data collection in place as part of our SQUID plugin. SQUID is all…
SQUID’s approach to Output Reporting User Journey Reports Tracking Key Performance Indicators Providing loyalty scores and summaries Easy-to-use dashboard All of SQUID’s innovative tools and processes to collect and analyse…
SQUID’s approach to the Lead Attribution Process: Combining datastreams from GA4, Meta analytics, LinkedIn analytics, and SEMRush Markov Attribution algorithm for probability assignment Self-learning model provides more accuracy as it…
SQUID’s Approach to Collecting Input includes: Cookie-Free tracking with cross-site User ID Data streams through GA4 Data streams from Meta Analytics Data streams from LinkedIn Analytics Data streams from SEMRUsh…