ICN SQUID is currently developing an ROI Campaign Management Tool that will enable all marketing related costs to be incorporated into a suite of reports which you can capture, embed or export to be part of your own ROI analysis for internal or client reporting. You can also input targets for non-financial indicators (such leads or enquiries generated, tickets sold, new customer details added, etc.).
This covers both external third party costs – where you are paying invoices to third parties, and they can be uploaded across from your company financial package – and you being able to split out time and costs of full time marketing staff across tasks, products, campaigns or event.
You are then able to set marketing objectives for these areas, and assess their results and impact in financial and non-financial indicator terms.
Initially this will connect up with Xero, Sage & Quick Books Online accounting packages, but ICN is open to creating a secure API interface with other online accounting packages upon request, so please get in touch and let us know which other packages you would like us to consider.