Updating the SQUID Plugin – Version 2.2
ICN are proud to announce the first SQUID update of 2025! This involves an enhancement to the data collection in place as part of our SQUID plugin. SQUID is all…
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4 February 2025
Building the IPO Framework – Process
SQUID’s approach to the Lead Attribution Process: Combining datastreams from GA4, Meta analytics, LinkedIn analytics, and SEMRush Markov Attribution algorithm for probability assignment Self-learning model provides more accuracy as it…
15 September 2024
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Putting the AI in SQU[A]ID
Bringing AI into marketing is the next big step we are taking with the SQUID tool. Our software developers are bringing machine learning algorithms into the data processing aspects of…
7 August 2023