Our mission at ICN SQUID is to remove doubt from marketing. By breaking down SQUID into its component parts, the whole system can be better understood. Our ‘IPO’ framework is…
ICN-SQUID is bringing all new bespoke reporting capabilities to clients. Upgrading reports, refining them to display the data that the client needs to see, is the best way to improve…
ICN are proud to announce the first SQUID update of 2025! This involves an enhancement to the data collection in place as part of our SQUID plugin. SQUID is all…
SQUID’s approach to Output Reporting User Journey Reports Tracking Key Performance Indicators Providing loyalty scores and summaries Easy-to-use dashboard All of SQUID’s innovative tools and processes to collect and analyse…
SQUID’s approach to the Lead Attribution Process: Combining datastreams from GA4, Meta analytics, LinkedIn analytics, and SEMRush Markov Attribution algorithm for probability assignment Self-learning model provides more accuracy as it…
SQUID’s Approach to Collecting Input includes: Cookie-Free tracking with cross-site User ID Data streams through GA4 Data streams from Meta Analytics Data streams from LinkedIn Analytics Data streams from SEMRUsh…
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Bringing AI into marketing is the next big step we are taking with the SQUID tool. Our software developers are bringing machine learning algorithms into the data processing aspects of…
Our next upgrade to our enhanced reporting suite is finally here! SQUID Reporting 2.0! Get the most out of your reports with a fully integrated reporting dashboard set up within…
Knowing your leads is perhaps the most important outcome of marketing analysis. Identifying user journeys and seeing which marketing activity drew high-value or repeat customers to your site is invaluable…
For a quick report- all you need in one number! The SQUID Score tool is a great way for businesses to get a quick and simple overview of the state…