Bringing AI into marketing is the next big step we are taking with the SQUID tool.
Our software developers are bringing machine learning algorithms into the data processing aspects of our systems. Over time, this approach refines our systems to provide ever more accurate and reliable data- beyond competitors like Google Analytics 4, which misses a trick by using AI in reporting rather than in the analysis stage itself.
“The more data goes through the system, the more accurate it becomes”- Chamod Kalupahana, head software developer at ICN.
Businesses are always looking for more reliable data- estimates and guess-work doesn’t cut it anymore. In the increasingly competitive world of marketing, precision and accuracy is king. Luckily for you, SQUID is here to help provide it!
