Our mission at ICN SQUID is to remove doubt from marketing. By breaking down SQUID into its component parts, the whole system can be better understood. Our ‘IPO’ framework is made up of:
- Input
- Process
- Output
For more information on each, visit our previous press releases on the subjects linked below:
Clarifying the impact of each aspect of marketing on results is vital for optimising return on investment. By breaking down the calculation of data into an input of data from multiple data sources, a process of AI-algorithm analysis, and an output of clear and concise data, no part of the system is hidden.
This full transparency helps businesses trust the data and fully understand and test how each variable in marketing, whether it be message, or platform or spend changes the outcome.
