Process

Enhancing Lead Attribution with AI Processing Tools

Bringing a new marketing innovation to data processing, SQUIDs self-learning algorithm combines datastreams from across the web to progressively improve the reliability and value of data. Some data will be more relevant and reliable than others, it is SQUID’s role to avoid this ambiguity and pinpoint exactly which data you should be trusting to guide your next steps strategy.

Combining discrete data streams from Google Analytics, Meta Analytics, SEMrush and more, our approach works on a series of probabilities and cookie-free that pinpoints the true origin point of users from first interaction to lead generation with greater accuracy. Even where a user begins their journey, leaves, and returns months later; SQUID is able to track and identify their activity by their unique user ID.

How Does the System Work?

The Markov Attribution that the system is built on is the basis for a self-learning algorithm that utilises incoming data to progressively improve tracking. Many SMEs have insufficient data to generate reliable models. SQUID changes this. Applying Markov Attribution/our AI algorithm, we:

  • Assign a probability of each user point in the user journey.
  • Identify which individual source led to a conversion.
  • Use an AI algorithm to infer incomplete origin points.
  • Provide you with a holistic view of a potential customer’s journey, allowing you to re-target your marketing resources more effectively. Even where a user begins their journey, leaves, and returns months later; SQUID tracks this.
  • Align with the UK General Data Protection Regulations (UK GDPR) and Data Protection Act 2018. As a non-cookie-based WordPress plug-in, it remembers a user’s IP address, creating memory that GA4 doesn’t have.

Our SQUID software is the best new tool for marketing analysis, taking out the guesswork from the process and promising greater transparency and accuracy in your reporting. With regular updates to the system from our team of amazing software developers, SQUID is continually improving our systems, to refine and enhance the process to inspire even greater reliability of data.

Interested?

Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.