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Innovating Lead Reporting and Marketing Management
We put the power to understand your lead generation and marketing success in your hands. ICN Squid provides a range of tools you should be using to drum up increased engagement online (such as clickable links and pdf downloads), to response based actions.
This data tracks the user journey through your website to access how you can better utilise you Calls to Action to gain more, and more relevant leads. Combining Google Analytics, Meta, X, LinkedIn, SEO data tracking, and much more all in one digital dashboard. With this consolidated data, SQUID strives to provide you with the transparency and confidence into the ROI (return on Investment).
Reporting on User Journeys
While for some of us, our website is simply a ‘calling card’, a place to find contact details and a re-affirmation of credentials, but to many more, any time or money spent on our website needs to be justified in terms of enquiries or ‘leads’ generated.
However, because of the human psychology involved it is impossible to be 100% accurate about if a sale came from the social media post the user clicked to access your website, the blog they read on your site the week before, or a banner ad they saw months ago. But by tracking the full user journey and displaying it for analysis, SQUID gets you as close to certain as possible!
Each step in the user journey is important when deciding on where best to spend your marketing budget. Therefore, reports that incorporate the prominence of each touchpoint in a sale, and calculate the probability of each as a ‘tipping point’ for a sale based on machine-learning algorithms, provide more full, more reliable and trustworthy data from which to plan more effectively.
Tracking Your Key Performance Indicators (KPIs)
Bring up to date analysis of your digital marketing with extra features like Lead Alert notifications, Daily KPI Summaries and Competitor Watch Reports, all at your fingertips. Real-time data can be overwhelming, but with our defined reports, you can choose which data you want to see and how regularly so you can assess your trends when you want, where you want.
The SQUID dashboard’s campaign builder is a business’s ideal tool to plan their next marketing move with greater certainty of success. Optimise your marketing budget with reliable, verified data on average subscriber lifetime value that takes into account more than just ‘Cost Per Acquisition’. Campaign success with SQUID judged by a wider variety of factors, like user lifetime, loyalty, and number of touchpoints before conversion. This more sophisticated calculation provides more certainty and clarity on next steps, allowing for easier strategy communication, based on the actions of real users rather than outdated or irrelevant ideas about audience growth.
Interested?
Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.