In marketing, it can be easy to fall into the trap of looking only at the outcome of your campaigns, the sales and leads. However, the origin point of customers and their actions before making the sale is where the true value is held.
Often, metrics like cost per acquisition or user value are seen as the be-all-end-all of analysis. This misses how user behaviour contributes to lead generation in a variety of ways. What is far more important is loyalty. Which marketing is bringing you the most enduring and loyal users? Why would you choose to put your marketing dollars into a marketing that brings you a low CPI/CPA but it turns out, leads to terrible levels of non-engagement or uninstalls?
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User Journey Tracking
With cookie-free tracking from SQUID, user touchpoints with your ads, posts and website, contribute to the probability algorithm used by our machine-learning attribution process. That user is given an anonymous code and attributed and assigned to a particular source, and then all future engagements from that user code are monitored. This enables ICN SQUID to be able assess things like returning visits, purchases, referrals and uninstalls, and start attributing lifetime values to users, and loyalty scores to marketing partners.
With the integration of data analytics from Google, Meta, Linkedin, and SEMrush tracking, activity across your business’s multiple online personae is tracked and compiled in SQUID reports. By combining multiple data streams, SQUID is able to utilise its machine-learning capabilities to calculate the actual user journey with more accuracy than each software in isolation.
Cookie-Free WordPress Plugin
As a WordPress plugin, the SQUID API allows businesses to more easily track user activity both on the site (internal) and to and from the site (external). This data, categorised by unique user ID feeds into the AI-algorithm of SQUIDs processing system which builds more reliable probability scores based on this user data over time- the more user data that comes in, the more comprehensive the report data becomes.
Our cookie-free approach is fully GDPR compliant. This is because it does not identify IP addresses or track individuals, but associates data-points front the wide variety of data-streams it brings together.
Interested?
Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.