About SQUID

Enhanced Tools for Actionable Insights

SQUID is not a CRM, nor is it not replacing your Google Analytics or Meta tools; it enhances them. SQUID is ICN Media’s proprietary data analytics and attribution plug-in tool, exclusively available and free to ICN clients. It adds value by analysing your campaign performance and presenting actionable insights, no matter your dataset size, whilst ICN Media still maximises Google Analytics’ capabilities.

Whether you’re an e-commerce site tracking leads/conversions, or a marketing website, looking to track inquiries, SQUID
works for you . We know major industry players, such as Google Analytics 4 (GA4), Salesforce and HubSpot, require a
large dataset, a deep wallet, and a data science degree, not always practicable for fast-moving SMEs.

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At ICN Media, whilst we are already super-users of GA4, we use SQUID to find deep-value insight from client data and use this to redirect your marketing resources where it is most needed, ultimately bolstering your marketing efficiency and return on investment (ROI). This specialised software goes beyond just pageviews or bounce rates, rather, to reveal what’s working, and where you should allocate your money.

The Making of SQUID

SQUID is the brain-child of Geoff Baker, CEO of ICN-Media. While working in publishing through the early 2000s, he saw the frustrations of marketers struggling to find the right methods for their budgets, wasting money on ads targeted at the wrong groups that didn’t provide the results and conversions they were looking for.

After setting up his own business, ICN-Media, and building a loyal client-base for our wide range of services including web development, videography, SEO and even app development, SQUID began to be fully realised. ICN’s team of amazing software developers have worked for the last few years in conjunction with the expertise provided by other elements of the marketing, SEO, web design, and client services teams to finally create the SQUID tool!

Interested?

Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.