Building the IPO Framework – Output

SQUID’s approach to Output Reporting

• User Journey Reports
• Tracking Key Performance Indicators
• Providing loyalty scores and summaries
• Easy-to-use dashboard

All of SQUID’s innovative tools and processes to collect and analyse data would be useless without an effective way to present the output. Therefore, we have developed a sophisticated, comprehensive, and targeted approach to reporting to promote full transparency with our clients and enhance strategy meetings with reliable data.

Instead of focusing on isolated, core metrics like cost-per-acquisition, our approach is based on a probability score and loyalty metrics that provide more data on how engagement with each marketing touchpoint influenced the moment of conversion. These reports can then become the basis for a more well-informed approach to marketing spend based on the actions of real users rather than outdated or irrelevant ideas about audience growth.

This data tracks the user journey through your website to access how you can better utilise your Calls to Action to gain more- and more relevant- leads. Combining Google Analytics, Meta, X, LinkedIn, SEO data tracking, and much more, all in one digital dashboard. With this consolidated data, SQUID strives to provide you with transparency and confidence in the ROI (Return on Investment).